Must A Wannabe Influencer Friend Stop Using People for Content?
The Prosecution: One Friend's Perspective
Sometimes I'm recorded while I’m eating. I’ll see myself on her Instagram – it feels like a sudden shock.
A close companion of 10 years, she, calls herself the “creativity monarch”. It’s fun for a short while, but it weighs on our friendship.
Being highly outgoing, she feels the need to document everything constantly. When we eat out, her motto is, “The camera eats first,” and snaps pictures with the flash on, which induces embarrassment. I don’t like it when other people see her performing for the camera – I get vicarious awkwardness. It also frustrates me because the food gets cold.
She isn’t exactly an influencer yet, but she is trying to be. She creates vlogs about city life, a day in her life, and her work as a stylist. The material is quality, I’ll give her that, but I prefer not to be involved. Sometimes she films me while I’m eating, or simply tagging along. Later, I appear on her Instagram afterwards, and it pops up like a jumpscare: I might be bare-faced, making a strange expression or photographed while eating. It’s uncomfortable.
Marielle also expects me to film her at inconvenient times. Often I'm in conversation to another person, or we’ll just be spending time in the street. The dynamic feels like our friendship has transformed into me serving as her unpaid videographer. She has the means to employ someone if she wanted high-quality content. Upon mentioning my discomfort about this arrangement, she dismissed it. I've been invited to a couple of brand events, which was nice, but that doesn’t make up for all the time and effort I spend assisting her make content.
I appreciate that she has helped me with my design career, but I resist our friendship to become merely a tally of exchanges. I don’t feel she’s fake or dishonest, but sometimes it seems that if recording starts, we will start performing in a way that presents a favorable image for her vlog.
Her directive is, “OK, look happy!” and record me laughing with someone. It feels forced. I need her to recognize that our decade-long friendship still has boundaries. I enjoy spending time with her, but I also desire to enjoy it without being recorded, altered, or shared for an viewers. I am not a prop for her Instagram.
The Defence: Marielle
I hope Beth to see that the content we make together can get us a foot in the door.
I am passionate about creating videos. It’s not just a pastime; it's integral to who I am. Creating videos and documenting experiences online enables me to express myself and connect with people in novel forms.
I don’t see myself as a professional creator yet, but it’s smart to generate income from your interests. I admire people on social platforms who pull off that aesthetic of casual, DIY film-making.
Content creation is my interpretation of engaging with life: observing the details, posting them with an viewership that values the craft behind it. It's never my aim to make Beth uneasy. Bringing her to industry events was my way of offering access, giving her a chance to experience behind-the-scenes moments that could help her professional path too. That isn't blackmail, it's simply being realistic.
I would take her to such functions even if she refused to assist me, but I want her to see the benefits the content we create together can get us: an opening. I know not all people enjoys being filmed, but often unplanned moments is what makes material genuine. Appearing on video from time to time is an inherent aspect of being my friend. I'd remove anything she asked, but she has never asked yet.
I don’t expect anyone to be my personal filmmaker, but companions support one another in small ways. My assumption was recording a clip here or there would be enjoyable for her. Creativity flourishes in collaboration, and having Beth around makes endeavors lively and enjoyable. I don't compel her to take part in anything, and I’d never deliberately embarrass her. But filming together occasionally is part of how I record our time together.
I value our friendship deeply and don’t want making videos to drive a wedge between us. I’m willing to compromise: like requesting permission before filming, and avoiding angles that might make her uncomfortable.
This is not about power, it’s about expressing my perspective while still considering hers. Clearly content creation is not a replacement for genuine friendship: it's merely part of how I experience life and I want her to be involved in a way that’s enjoyable for each of us.
Outside Perspectives: Reader Opinions
Is it right for her to stop recording herself and her friend when they are socializing?
Nothing is more uncomfortable than having a companion film you. I understand that it’s Marielle’s job, but I wouldn't ask friends come to my work. Maybe she can find like-minded creators to collaborate with. Given the uncertain future of AI, human connections are the only thing we have – don’t waste them!
A respondent, 25
If you’re doing something as a career, you can’t ask your friends for help repeatedly, even if they have helped previously. While she enjoys shooting, that doesn’t mean all those around her is willing material. She must to honor her friend's privacy.
Another reader, 26
She may enjoy making content and showing off her life online, but it isn't for everybody. It’s nice she has assisted her friend professionally, but she must to listen to what Beth wants.
A commenter, 27
It sounds like you care about each other, so hold on to that and make sure it’s the focus in your relationship. Foster some real experiences, where genuine feelings are stored, not digital scrapbooks. In fact, celebrities who seem to share their worlds actually have more secrecy than it appears.
One opinion, 53
She seems to be not fully engaged nor authentic when she’s with Beth – she's on the job. Each appears confused as to where the line is. The solution lies not in trying to change one another, but in each setting defined boundaries around what feels acceptable to them and seeing if there is an mutually agreeable compromise.
Barbara, 71
Your Turn to Be the Judge
Consider this question: is Marielle exploiting their bond?